Selected Work

Project	Responsibility	Role	Scope	Audience	Industry	Market
Elevating holistic CX for India’s largest and most reputed credit bureau	Lead	Design strategist Product designer	Research+ Strategy+ Product design+ User testing	D2C B2B	Fintech	India
User testing for one of India’s largest UPI-based digital payment platforms	Co-lead	UX researcher	User testing	B2C	Fintech	India
Building the driver-side app for India’s largest ambulance service provider	Co-lead	Design strategist Product designer	End-to-end product design	B2C	Healthcare, Transport	India
Building a 0-to-1 ATS for construction hiring	Lead	Product strategist Product designer	Strategy+ End-to-end product design	B2C B2B	Hiring	USA + Canada
Strategising the core product revamp for a leading construction payroll platform	Advisor	Design strategist	Strategy	B2B	Productivity, Payroll	USA + Canada
Simplifying personal finance for North American blue-collar workers	Lead	Design strategist Product designer	Strategy+ Product design	D2C	Fintech	USA + Canada
Enabling early pay & workers’ compensation for construction	Lead	Product strategist Product designer	Research+ Strategy+ End-to-end product design+ User testing	B2C B2B	Fintech	USA
Building a holistic org chart for construction HRIS	Lead	Product strategist Product designer	Strategy+ End-to-end product design	B2B	HRIS	USA + Canada
Defining the performance management MVP for construction workforces	Advisor	Design strategist	Research+ Strategy	B2B	HRIS	USA + Canada